If you’re a newbie starting BH SEO, you must have heard about blackhat techniques like Doorway Pages and Cloaking, but do you exactly know what’s the difference between them and what are their uses?? If you don’t keep reading…
A Doorway page is a keyword stuffed page which after a few minutes redirects to another page ie the actual page the webmaster wants to show. This page is generally a Affiliate page or an CPA offer. So using doorway pages, BOTH Google and human see the same page (atleast for the first few seconds till the meta redirect occurs).
Whereas Cloaking is a situation when search engines like Google and Yahoo see the dooway page ie the keyword optimized page whereas the visitors see a totally different page, which again is generally an Affilite or an CPA offer.
Some softwares used to perform Cloaking are:
* Kloakit
* Fantomas
* Search Engine Cloaker
* Phantom Cloaker
* CloakingMaster
* John Heard’s Food Script
Some WordPress Cloaking Scripts are:
* WordPress Cloaker
* WP Cloaker
* MonsterClicks Cloaker
Note: Cloaking and Doorways pages both are really blackhat techniques which can cause your site to get deindexed from Google if done wrongly
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According to my opinion, Blogging is necessary for a site’s quick and progressive development. A Blog, undoubtedly gives a great boost to the site’s Pagerank and even helps a site to get listed under the top results (for the specific keywords) in the Major Search Engines like Google and Yahoo.
It is always advisable for a Blogger to make a blog with the help of a blogging platform such as Blogger, WordPress or Typepad. Now the question which arises in everyone’s mind is that “Which blogging platform should we choose?” For these questions to be answered I’m giving you the salient features of both of the largest blogging communities i.e. Blogger/Blogspot and WordPress for you to compare for yourself.
1) Getting Indexed by Search Engines :
As Google is the largest search engine and Blogger comes under the chain of Google, Blogger is always given more preference and it generally gets indexed by Google within some hours of publishing blog whereas WordPress on the other hand takes more time to get indexed by Google.
This point won by Blogspot (B-1,W-0)
2) Monetizing Your Blog :
If want to start a blog with the sole purpose of earning money from it, WordPress is not the correct option for you, as it does not allow any kind of advertising to place on their blog until and unless the blog is externally hosted on your own personal domain.
This point won by Blogspot (B-2,W-0)
3) Externally Hosting a Blog :
External hosting means that you create a blog with the help of a blogging platform such as Blogger or WordPress and then host it on your on domain having its own hosting space.
To externally host a Blog made on Blogspot is quite easy, as you only have to fill in the FTP details and you are done. But to externally host a WordPress blog you need to pass through a lot of hurdles like: You need to know SQL and a bit of php scripting, which is quite difficult for a new blogger.
This point won by Blogspot (B-3,W-0)
4) Functionality :
WordPress has a lot more functionality as compared to Blogger as it provides a whole lot of new features and plugins in comparison to Blogspot.
In comparison of functionality, obviously WordPress is the winner (B-3,W-1)
5) Themes / Templates /Layout :
Of course WordPress Templates deserved a different section “Themes / Templates / Layout” as WordPress supports a large variety of Templates and Themes which are of great use and help in increasing the beauty, look and feel of the blog.
This point is won by WordPress (B-3,W-2)
6) Upload Files
WordPress allows you to upload files whereas Blogger / Blogspot does not.
This point is won by WordPress (B-3,W-3)
7) Creating Seperate Pages :
Many time you need to create seperate pages such as “About Me” and “Contact Us” which is not allowed by Blogger but is allowed by WordPress.
This point is won by WordPress (B-3,W-4)
Allowing to Change Blog URL :
It may happen someday that you maybe want to change your Blog URL which is not permitted by WordPress whereas Blogger allows you to change your Blog URL whenever you want.
This point is won by Blogger (B-4,W-4)
Conclusion:
From all the above we conclude that :-
a. If you want to host a Blog for earning purposes, and have some initial amount to spend (i.e. for the domain and hosting space, which sums upto around $100/year i.e. $10/year for the Domain and $7/month for the hosting space), then go for wordpress. This would give your blog a personalize domain name (http://www.yoursite.com) and also the whole lot of features which wordpress offers.
b. If you want to host a blog for earning purposes/non-earning purposes, but do not want to spend an initial amount, Blogspot is the best option for you. The only drawback in this is that you’ll get a blog which will have a url containg “blogspot”. eg) http://www.yoursite.blogpot.com
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Microsoft the world’s most popular brand in technology made a $44 Billion Bid on Yahoo! Inc. on Friday 1/2/08. Yahoo, the most viewed site till date and attracts more than 500 million people monthly to its sites. Microsoft is trying to turn from a producer of software products to a service provider for people surfing the net. Microsoft is targeting an emerging $80 Billion digital market, rivaling Google. Yahoo leads Banner ads while Google leads search ads.
Microsoft has an research and development center in Hyderabad while Yahoo has one in Bangalore and in Mumbai. If Microsoft actually takes over Yahoo, it would be the biggest internet takeover in the technology history and obviously if the powers of Yahoo! and Microsoft are combined, it will surely give a biggest ever direct competition to Google!!
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Nowadays Blogging is growing on such a large pace that every second a new blog is created which makes the competition more and more difficult for Blog owners. So to make the task easier for the Bloggers it is necessary that the Blogging platform they use is the best.
Blogger or Blogspot, the largest growing blogging platform on the internet has the most simple and easy to use interface. Blogger has many other advantages too as compared to any other blogging platform on net which are listed as follows:
1) First of all the major task of the bloggers is to get their site indexed by the major search engines i.e Google, Yahoo and MSN for which blogger is the best tool. As blogger is under Google, Google gives more preference to blogs made with blogger, also as Blogger is a huge blogging platform with a variety of blogs, it gets indexed by the search engines much faster, so as soon a blog is made on blogger, it automatically gets indexed by Google and visitors start coming right away.
2) Blogspot / Blogger is a very fast way to make a Blog as no experience or prerequisite knowledge is needed. It is by far the fastest and the cheapest way to make a good and a successfully site.
3) Blogger even has one more and a very important feature i.e. it has a variety of templates to choose from. Always try and get a clean and an uncluttered template which is simple to browse, keeping your visitors in mind. To get a variety of templates just Google it, choose the template you like the most, download the .xml file and then upload it to Blogger and Yupee!!! There you go…
4) Now we come to some Business. When you get a good amount of visitors on your blog i.e. about 500 – 1000 visitors per day, start monetizing your blog by joining publisher programs like Adsense, text link ads and Bidvertiser.
5) As your blog grows, with Blogger you can even publish your blog to your own personal domain name which can be useful when you actually start earning a good sum of revenue with your Blog.
6) Last but not the least to use Blogger no prerequisite knowledge about HTML or any other programming language is required. Blogger is such as easy platform that it supports drag and drop of widgets or any HTML / Java snippet. For this in blogger there’s a “Page elements” tab which shows you the structure of your blog from there you can drag and drop any code/widget you want to any place on your blog.
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